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6 Ways to Improve Your LinkedIn Profile Right Now

With over 400 billion members, LinkedIn is the largest professional social media channel in the world. When talking about your online professional presence and in searching for work, you’re one step behind your competition if you don’t have a profile, and/or haven’t updated it in the last year.

LinkedIn’s Tracy Tonkinson and Kara Dallimore joined us on Mom Corps YOU to talk about using social media to build your professional network and to find work. During this webinar, they shared some excellent tips on how to make your LinkedIn profile stand out in the crowd.

Having access to so many individuals, and then this recent study by Jobvite showing referrals accounting for 78%, and social networks accounting for 56% of where recruiters find candidates, sums up the why you should have a digital footprint and specifically one on LinkedIn.

 recruiter nation survey where recruiters find candidates

So now, what can you do to stand out in the sea of billions?

  • Most important! Upload a profile picture. Kara and Tracy both stressed during the conversation that you don’t need to wait until you have the time or money for professional headshots. Although you still want to be thoughtful that this is the first impression potential employers and/or clients will have of you, you can still show a bit of your personality or who you are.
  • Add a headline…beyond your official job title. Think outside of the box. Get creative. Spotlight what makes you unique. What gets you out of bed each day.
  • Create a personal URL. When setting up your profile, by default, LinkedIn makes your URL a bunch of jumbled letters/numbers. You can customize this URL to show your name or something more memorable.
  • Use your summary to show your authentic self. Why should someone choose you over others? What are your passions? What accomplishments are you most proud of? Don’t just drop your resume into this space…nor fill it with keywords.
  • Make your profile visual. Include pictures of you at work, or of your work. There’s a reason Instagram is so popular. (Here is a great example)
  • Make your profile engaging. Include information about you AND valuable information for those who may be viewing your profile.

Want to learn more about the value an online presence brings to your career, or additional tips to find a job using social media? Watch the complete webinar with Tracy and Kara here.

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