Connecting with the Next Gen: Employer Strategies for Appeal

Embracing Gen Z in a Multi-Generational Workforce

Connecting with the next generation is essential for business success. Implementing effective strategies to connect with Gen Z helps attract and retain employees.

Gen Z makes up a significant percentage of the workforce. As a result, you should focus on the next generation’s values, expectations, and aspirations to appeal to these employees. Connecting with this generation is required to help fill job openings and maintain your competitive edge.

Choose among these employer strategies to appeal to and connect with the next generation of employees.

Prioritize Your Diversity, Equity, and Inclusion Initiatives

The next generation highly values diversity, equity, and inclusion (DEI):

  • Gen Z wants to work for companies that value employees regardless of culture, ethnicity, race, gender, religion, age, ability, sexual orientation, and other personal characteristics.
  • This generation expects to have pay equality and the unique resources and support required to advance within an organization.
  • Gen Z wants the resources and support needed to feel welcome, valued, and respected at work.

You can connect with the next generation by sharing your company’s DEI initiatives. Demonstrating how your organization carries out these initiatives helps build transparency and trust with Gen Z employees.

Share Your Commitment to Social Responsibility

Gen Z is deeply concerned about social justice, climate change, and other societal issues.

Because this generation wants to make a positive impact on the world, they align their work with their values.

As a result, Gen Z seeks purpose, authenticity, and a commitment to global issues from their employers. Therefore, you should promote your company’s commitment to social responsibility to connect with these employees.

Emphasize Your Use of Technology

Gen Z is the first generation to grow up entirely in the digital era. Because members of this generation are fluent in technology, they can adapt to new tools and platforms. This technological fluency impacts how Gen Z works.

Since the next generation values technology, advertising your company’s use of the latest tools and platforms appeals to these employees. For instance, you can share in job postings and during interviews your company’s use of artificial intelligence (AI), chat generative pre-trained transformer (ChatGPT), and related technologies to encourage Gen Z to apply for your openings.

Offer Flexibility

The next generation highly values work-life integration. Therefore, you should offer remote or hybrid work options, a flexible schedule, and generous paid time off (PTO). Providing flexibility encourages Gen Z to apply to your job openings.

Would You Like Help to Connect with the Next Generation?

Corps Team can help you create a workplace environment that attracts the next generation. Connect with us to learn more today.


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