Tips from a Recruiter: Why “Perks” Are Important

Attracting top talent has always been highly competitive in the job market. Many of the best candidates have multiple opportunities in consideration, so how can you stand out as a company of choice? The best organizations know that selling themselves to their prospects is key. While you obviously want the candidate to impress you, it goes both ways and one way to do so is ensuring they know all the wonderful “perks” the company offers.

Beyond salaries and challenging work, companies are increasingly recognizing the pivotal role of job perks to foster a positive workplace culture and enhance employee morale. From flexible work hours to wellness programs, these factors can draw potential employees to your organization while cultivating loyalty and satisfaction with your existing ones.

Here are some different types of perks to consider beyond traditional benefits:

  • Free parking and commuter benefits
  • Shorter workdays close to the holidays
  • Monthly stipend for gym membership
  • Paid volunteer days
  • Pet friendly workplace (or “pet day” once a month)
  • Employee recognition programs
  • Service awards

Job perks are both a powerful recruiting tool and can contribute to the well-being of employees. Becoming an employer of choice takes effort but the returns are worth it.


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