Like most employers, you likely include social media in your recruitment strategies. You also might be wondering if you are using the right platforms to find the right candidates.
The social channels you should focus on depend on your recruitment strategy, hiring goals, and available resources. This includes whether you are targeting certain skills, experience levels, or demographics.
Discover the social media platforms used for recruitment and some pros and cons of each to determine which platform may be right for you.
This platform is most popular with employers needing to hire.
Pros:
- LinkedIn is a social network focused on career development.
- Professionals demonstrate their career history, network, and look for opportunities.
- Employers gain an overview of active and passive candidates’ skills, work history, and references.
- The platform allows sharing of highly focused, relevant content to drive engagement in recruitment campaigns.
Cons:
- Finding and reaching out to passive candidates can take significant time and resources.
- Competition for top talent is high.
- Appealing job postings, persuasive job descriptions, and effective marketing are required to stand out.
This platform is popular with adults 18 to 65 years old.
Pros:
- Facebook attracts candidates from a range of demographics.
- The number of active and passive candidates increases the likelihood of finding the right person for a role.
- The flexible ads target candidates based on location, interests, and other relevant details for increased success in large recruitment campaigns.
Cons:
- A clear recruitment strategy, including the necessary skills and experience, is needed for success among the users’ broad demographics.
- Recruiting content, such as videos and employee testimonials tailored to the types of candidates desired, is required to stand out on the platform.
This platform is popular with adults 18 to 49 years old.
Pros:
- Twitter combines the best features of a personal and professional social media network.
- Active and passive candidates can be found and contacted in an informal environment.
- Employers can determine whether candidates’ personalities would fit with their culture.
- Companies can target young professionals.
- The platform tends to be less expensive for recruiting and provides a greater reach for increased success over other platforms.
Cons:
- Because Twitter mostly is a platform to react to current events, the content typically has a short life span.
- Recruitment content must be narrowly targeted and regularly posted to reach the right candidates.
- Reaching out to passive candidates often takes significant time and resources.
This platform is popular with adults 18 to 29 years old.
Pros:
- The visual platform has at least 1 billion users each month.
- Recruitment opportunities for creative roles are strong.
- Companies can target young professionals.
- Hiring managers and recruiters can engage with candidates in an informal environment.
- Because few employers use the platform to target active and passive candidates, there is low competition for talent.
Cons:
- Recruitment content needs to be image-focused to be effective.
- Positions requiring significant experience may not be easily filled by the platform’s younger users.
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